5,6,7,13 July 2024
The LoST Eu promotion plan was repeated in 2024 as part of the Collisioni Festival in Alba on 5, 6, 7 and 13 July. It was also a way of spreading the event’s messages of sustainability, landscape protection and healthy eating to the over 40,000 spectators who came from all over Italy for the four evenings of Piedmont’s most popular music festival.
A festival aimed at focusing on safeguarding the environment and the issue of climate change, developing the theme of environmental protection and consumer health also via the partnership with LoST Eu and its programmes relating to animal and human welfare, landscape conservation and short agricultural supply chains. The LoST Eu project was given various areas of visibility during the event: from the totems in the Festival area to the promotional corner in the hospitality area and the dedicated video projected on the mega screen of the Collisioni stage in the entertainment area, telling visitors about the unique characteristics and qualities of the basket of PDO cheeses from all the Italian regions promoted by the LoST Eu project. There were also interviews, videos and social media activities.
