From the 23rd to the 28th of February 2026
Project LoST EU: Sweden 2026
The Lost EU Project returns to Sweden with its basket of PDO cheeses from five different Italian regions: Murazzano PDO, Roccaverano PDO and Ossolano PDO from Pieedmont, Puzzone di Moena PDO from Trentino, Strachitunt PDO from Lombardy, Vastedda della Valle del Belice PDO, Pecorino PDO from Sicily, and Provolone del Monaco PDO from Campania.
Thanks to the collaboration with leading professionals in the sector, such as distributor of products made in Italy Gianluca Tubertini, with a sales network articulated in the restaurant industry and food stores in the south of Sweden, and the participation of Carina Oloffson, journalist and buyer of Italian products in Malmo, it was possible to create a busy and exciting calendar of events which ran from the 23rd to the 28th of February in the various nerve centres for the distribution and promotion of excellence Made in Italy in the south of Sweden.
On Wednesday the 25th of February 2026, Malmo hosted the masterclass dedicated to the eight cheeses of the LoST EU basket. The event was held in the conference room of the prestigious restaurant Fisky Business, an enchanting location in Malmo’s Dockham district, overlooking the harbour with its stunning windows directly facing the sea. A reception area was set up at the entrance to the room on the ground floor, identified by the project roll-up and with a desk serving a welcome drink.
Tables and chairs were set out on the spacious upper floor, laid out with informative materials: a brochure and leaflet in Swedish and English, recipes, roll-ups, shoppers and a station equipped with a microphone and monitor, with a projector in the middle of the room, so that all participants could hear the Masterclass and see the pictures dedicated to each individual PDO cheese, the landscapes where it originates and the methods used for its production.
The cheese tasting table was side up at the side of the room, using cheeseboards featuring the project logo, with informative materials such as roll-ups and leaflets, as well as the project flags. The event was completely sold out. There were over 70 participants in the Masterclass, all of whom occupied specific roles in the Swedish food industry: restaurant owners, importers, owners of food stores and chains, and journalists, who were able to listen to the stories of the traditions of the various cheeses, their regions and culture, and were then given the chance to taste them at the table set up especially for those in attendance. The informative and promotional materials distributed and featuring the information given out during the Masterclass were a very welcome gift, which all the participants were able to take away with them.
The Tasting Days were organised once again from the 26th to the 28th of February, thanks to the network of Italianissimo stores in Malmo, Lomma and Lund, where the Swedish public of enthusiastic consumers of Italian cuisine were able to sample these products which were new to them and enjoy an exceptionally high level of artisanal quality.
Lastly, the first edition of Restaurant Week in collaboration with some of the most important and appreciated gastronomic organisations in the areas of Malmö and Lund, was held from the 23rd to the 28th of February, with the introduction into their menus of the PDO cheeses of the LoST EU basket, taking diners on a journey through the flavours of Italian cuisine. Among those taking part was the acclaimed Gustavino restaurant, a point of reference for those seeking an authentic Italian experience, with a menu proposal that makes the most of high-quality ingredients and traditional recipes. Another participant was Dal Sud the Italian pizzeria from Malmö, known for its traditionally-made pizzas, featuring meticulously prepared bases and selected raw materials. The list was completed by Stäket and Italia Il Ristorante from Lund, consolidated restaurant that unite the elegance of Nordic hospitality with the warmth of Italian cuisine, serving dishes that range from the great regional classics to more contemporary interpretations.
All these restaurants shared the aim of spreading Italian gastronomic culture in a part of Sweden that is particularly attentive to and interested in the quality and authenticity of Italian products.
This was another great opportunity, after last November’s experience, to continue the activities for the promotion of the LoST EU Project in Sweden and to raise the profile of Europe’s artisanal products. This, after all, is the aim of the LoST EU Project: to disseminate a philosophy that is not only the foundation of the project but also a rightful part of the European programme for health and wellbeing of consumers, using educational and promotional events throughout the territory.
